Working With Travel Trade
The Cariboo Chilcotin Coast Tourism Association is your primary
resource for media or travel trade information. We are pleased to offer
the following supports:
Under the Tourism Industry Program, The Ministry of Tourism, Culture and the Arts (formally known as TBC) offers the following publications to help tourism businesses become more effective:
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Tourism Packaging & Product Distribution
Tourism Packaging & Product Distribution is
a useful manual that includes information on how to
develop a plan, how to get included in tour
catalogues or itineraries and how to develop
marketing and promotion strategies for both domestic
and international markets.
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Environmentally Responsible Tourism
Environmentally Responsible Tourism is a practical guide to making your
business environmentally responsible. With relatively few changes,
businesses can realize financial savings and a competitive edge when
marketing to consumers with increased environmental awareness and
demands.
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Travel Media Relations
Travel Media Relations will help you understand how to maximize your
promotional efforts and your tourism business' exposure by effectively
using the local and international travel media. Obtaining unpaid media
often plays a key role in ensuring success for a tourism business.
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Ads & Brochures that Sell
Ads and Brochures that Sell focuses on two important business tools -
brochures and print ads. Whether you do it yourself or work with a
supplier, this guide will help you understand how to create compelling,
attractive promotional material, and how to avoid common mistakes along
the way.
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Internet
Marketing
Internet Marketing will help you understand how to use the power of the
Internet to create new business and maintain your existing customer
base. You will learn how to create the framework for a practical
Internet strategy, find the resources you need to implement it, and how
to do it within a reasonable budget.
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Starting a Tourism Business Guide
Starting a Tourism Business is a practical guide that will provide you
with everything you need to know about starting a tourism business.
From selecting a site to obtaining the correct permits to creating
financial and marketing plans, as well as an extensive resource and
contact list, this guide will be essential to any budding tourism
entrepreneur.
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Sport Tourism
Sport Tourism is designed to help communities and tourism businesses
attract, bid on and host sporting events. Through greater understanding
of this emerging tourism sector, sport tourism strategies can be
developed which will maximize community economic benefits.
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Employee First
Employee First -- The Essential Human Resources Guide for Tourism
Operators provides you with valuable information on how to attract,
retain and develop an effective workforce. Developed in partnership
with go2
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the guide offers insights on great people practices from leading
tourism operators as well as templates that enable you to put this
knowledge to work. In today's challenging labour market, learn how to
put employees first and reap the rewards in your tourism business and
your bottom line. |
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There are currently five workshops being offered based on these publications:
- Tourism Packaging and Product Distribution
(Introductory and Advanced),
- Travel Media
Relations,
- Ads and Brochures That Sell,
- Sport Tourism.
These workshops are each 3
hours in length and are led by industry
professionals.
To order any of these free PDF guides, or for information on a workshop contact
Monique
Willis at The Ministry.
Are you Green?
Some good information is found in the Canadian Tourism Commission's Green Your Business Tool Kit:
"We have arrived at an incredible moment in the 150-plus-year history of this nation's tourism industry. The marketplace is evolving, the competitive landscape is shifting and at times, new threats seem to appear on
the horizon every other month.But through change and challenge comes unprecedented opportunity. Canadian operators large and small can show stewardship and leadership-and significantly reinvigorate their businesses-by embracing a new, greener set of principles, and by extension, the swelling numbers of customers who now follow them".
Download CTC's Green Your Business Tool Kit
Are you already registered as a Stakeholder but need to update your information? Use this form to let us know what you have
Click Here to Download Stakeholder Search Categories Form
Just print off and fax it back to us at 250.392.2838
Do you have a new product? Or maybe you are offering a new package, be sure to let us know...
For a more information on Cariboo Chilcotin Coast travel trade please contact Geoff at geoff@landwithoutlimits.com
