Marketing Opportunities
The CCCTA’s Marketing Initiatives employ research based, track-able marketing, and advertising and promotional decisions which are focused on achieving the region’s Vision and Positioning Statements. Effective “experiential” marketing campaigns are focused on increasing the Top-of-Mind Awareness (TOMA) ranking of the regional brand and regional tourism product. This approach to Marketing will lead to increased interest and inquiries about the region from potential repeat and new visitors, resulting in an increase in visits, longer stays, and an increase in tourism revenue.
Current Marketing Opportunities
The Cariboo Chilcotin Coast Tourism Association is proud to offer the following opportunities as part of our partnered marketing campaigns.
Please check this page regularly - it will be updated as new marketing opportunities become available.
For any questions please contact:
Brad McGuire, Marketing and Sales Manager
brad@landwithoutlimits.com
1-800-663-5885
Vue Weekly - Edmonton's "free" weekly newspaper
As Tourism BC stats show a growing number of rubber tire visitors
arriving to our region from the greater Edmonton area, I believe this
is a fantastic opportunity, and the timing is perfect, to reach out and
lure more summer holiday visitors from Northern Alberta. They are now
starting to look for holiday options and what better place than the
Cariboo Chilcotin Coast Region to forge their memorable staycations?
I have negotiated outstanding rates for this “Three Issue Deal”,
which places our ads in special adventure series feature issues in each
of April, May and June, all for one very low price! Other tourism
regions in BC are seeing great results from using VUE WEEKLY as a
marketing medium. Now, it’s our turn. But hurry, as participation is
limited to the first three stakeholders who commit to this current
marketing campaign.
Click here for complete details.
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Soar In-Flight Magazine with Pacific Coastal Airlines
Take your marketing efforts to new heights with SOAR MAGAZINE. Each issue stays in plane seat-backs for a two month period, providing you with excellent promotion at an extremely affordable cost, as we have negotiated ‘new lower rates' for CCCTA stakeholders. You could promote your business every month of the year, at a very affordable cost! Capture the attention of the flying public and entice them to visit YOU, in our spectacular Cariboo Chilcotin Coast Region.
Click here for complete details.
Booking deadline: Ongoing for June 2010 - February 2011, April/May Issue sold out
Contact: Linda Tesser (250-480-3236 or ltesser@wherevictoria.com)
Marketing Opportunity with Shaw Community Television
SHAW COMMUNITY TELEVISION stations continue to gain audience in large numbers, in many communities throughout western Canada, and are an extremely effective way to reach out to people.
Now is your chance to participate in an outstanding opportunity to market your business and region through a Cariboo Chilcotin Coast Tourism Marketing Plan airing on a variety of ‘out of region' Shaw Community stations throughout BC and Alberta. We have been able to negotiate, on behalf of our stakeholders, fantastic rates to allow even those with smaller marketing budgets to participate.
Click here for complete details.
Booking deadline: March 2010 Campaign: Sold Out, Future 2010 Monthly Campaigns: ongoing
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Weather Network Online
The Weather Network is ranked #1 News website in Canada
- Our Local Forecast City Page is the most popular section on our website
- Vancouver City Page has an average of over 2.2 million page views per month!
- FANTASTIC opportunity to capture thousands of visitors attention "during Olympic month"
Click Here for details.
Booking deadline: March 2010 Campaign: Sold Out, Future 2010 Monthly Campaigns: ongoing
Although Booking
deadline for the March campaign is Feb. 15th, you may submit a purchase
agreement "request" for a future months campaign. As with all of our Tourism BC
partnered marketing ventures, we only require participation of a minimum 2
stakeholders to continue with ongoing Weather Network Online
campaigns.
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
2010 Regional Fishing Matrix
This new Regional Fishing Matrix only has 32 spots available. With 50,000 copies printed, 20,000 copies will be inserted in the Metro Valley Newspapers. 30,000 will be distributed as follows:
- Consumer Shows in key markets in Canada and the U.S. reaching thousands of potential visitors
- Media and Travel Trade Shows in Canada, the U.S. and Europe
- BC Visitor Information Centres
- In-Region Distribution
- Mail Fulfillment Packages
Click here for more information
Click here for a proof of the Fishing Matrix
Booking deadline: March 19, 2010
Contact: Ronda Barzilay (1-888-847-6632 or
rondabarzilay@shaw.ca)
Angler's Atlas
In 2010 Angler's Atlas is launching new email newsletter campaigns at the beginning of each month.
The 2010 program expands The Angler's Atlas into a truly national website.
We freely distribute our maps and content to anglers, which is why anglers join our service. These features include:
-
Featuring more than 90,000 of lakes across the country;
-
Introduction of NTS topographic maps for all lakes
-
Over 4,000 bathymetric maps (depth charts)
- More than 55,000 registered members to the website
Click Here to Download the Early Bird Poster
Click Here to Download the 2010 Rate Card
Booking deadline: ongoing, Early Bird deadline October 31, 2009
Contact: Sean Simmons (250-596-6277 or mail@anglersatlas.com)
Angling BC
The Web is the Way to Go!
These days the internet is where everyone goes to get their
information. Angling BC receives
over 600 000 visitors each year which translates in to over 16 Million hits on
our site. All our advertisers are no more than 2 - 3 clicks away from the home
page, making for easy navigation with consumers looking for information. Your ad
post is easily accessible to these consumers looking to plan their next
adventure, with you. Click here to
view AnglingBC.com
Click here for more information
Click here to download the insertion order
Booking deadline: ongoing
Contact: Steve Vandermey (604-520-7337 or
steve@getset.com)
Van Dop Arts & Cultural Guide to BC
The new guide will have a 6 page Arts & Culture Community feature for our region with Quesnel, Williams Lake, 100 Mile House, Lillooet, Wells, Barkerville and Bella Coola as featured communities. 100,000 Guides will be distributed at 800 locations.
All advertisers receive a FREE Web Listing on www.art-bc.com. Over 50,000 unique visitors access the new website annually, where participants' hyperlinked listings are featured.
Click here for more information
Click here to download insertion contract
Contact: Samantha Allen (1-888-981-9886 or artguide@art-bc.com)
Festivals and Events Funding Opportunity
The Cariboo Chilcotin Coast Tourism
Association (CCCTA) provides the opportunity to access the Tourism Partners
Program to help promote community Festivals and Events.
Click here for more information
Click here to download the application form
Booking deadline: ongoing
Contact: Shawna Hinsche (250-392-2226 or shawna@landwithoutlimits.com)
CCCTA Partnered Consumer Shows
Please be advised that the following list of shows has been prepared for
CCCTA stakeholders to participate in. The rates supplied represent a significant
cost savings adding value to stakeholders' marketing budgets.
Partnered
consumer shows include Home & Garden , RV, Sportsmen, Outdoor and Women's
Shows in BC, Alberta, Washington and Oregon.
Click for more information on CCCTA Partnered Consumer Shows -
2009-2010
Contact: Shawna Hinsche (250-392-2226 or shawna@landwithoutlimits.com)
