Marketing Opportunities
The CCCTA’s Marketing Initiatives employ research based, track-able marketing, and advertising and promotional decisions which are focused on achieving the region’s Vision and Positioning Statements. Effective “experiential” marketing campaigns are focused on increasing the Top-of-Mind Awareness (TOMA) ranking of the regional brand and regional tourism product. This approach to Marketing will lead to increased interest and inquiries about the region from potential repeat and new visitors, resulting in an increase in visits, longer stays, and an increase in tourism revenue.
Current Marketing Opportunities
The Cariboo Chilcotin Coast Tourism Association is proud to offer the following opportunities as part of our partnered marketing campaigns.
Please check this page regularly - it will be updated as new marketing opportunities become available.
From the Desk of Brad McGuire :
2011 Travel and Touring Adventure Guide:
I am excited to present you with a MEDIA KIT for our flagship
publication, the
Cariboo Chilcotin Coast
Travel Guide.
Of special note for the 2011 Edition of the Cariboo Chilcotin Coast Travel
Guide, it is being combined with the Touring Adventures Guidebook to
become one multi-use publication that will better serve tourists to our region,
stakeholders, and will also leave a much leaner carbon footprint as we move
forward into an ever increasing eco-friendly society. This edition, for
the first time, will be available as a 'Virtual Guide'
on-line with advanced page-turning technology and links from
‘display ads' to participating advertiser websites! This is sure to
please our international markets and potential visitors, and provide exceptional
value to advertisers!
Participation Deadline - To ensure your property and/or
business is advertised in this flagship annual publication, deadlines are
as follows:
- Early Bird
Deadline: August 27th, 2010 (special savings!)
- Final Booking
Deadline: September 15th, 2010
- Materials Deadline: September 30th, 2010
-
Publishing:December 2010
(Distribution: early January 2011)
Please review the Media Kit and
place your order on or before the above deadlines
Click Here to Download Travel and
Touring Guide Media Kit (pdf,692kb)
2010 - 2011 CONSUMER SHOWS - STAKEHOLDER PARTNER OPPORTUNITIES
Consumer & Trade Shows -
Tourism Partners Program
All CCCTA Stakeholders have the opportunity to
attend select Consumer / Trade Shows on a ‘partnered basis' via
the Cariboo Chilcotin
Coast Tourism Association utilizing Tourism BC's
Tourism Partners Program. By participating
with the CCCTA's ‘Partner Program', you would receive 30% OFF regular show rates for (standard
booths; usually 10x10).
The list (attached) shows all of the shows that
the CCCTA will be attending between October 2010 and May 2011. If you are interested in booking a booth for your
business, for any of these applicable shows, please see the attached media kit and review
"partner/stakeholder
guidelines"
and also visit appropriate websites of shows that interest you for more
detailed exhibitor information . Many of these shows booth spaces are already more than 50% sold, so it is very important to plan
your attendance soon. Please fill out the Purchase Agreement /
Insertion Contract and fax or email to the CCCTA as soon as possible to find
out if your business qualifies.
Click Here to Download 2010-2011Partnered Consumer Show (pdf,100kb)
Questions?
Please don't hesitate to contact me by phone, or email; brad@landwithoutlimits.com .
As I will be on holidays July 28 - August 12, your questions during these dates may be
directed to Amy Thacker here in our office, either by phone or by email: amy@landwithoutlimits.com
Annual Marketing Opportunities SUMMARY
As a tool in helping you plan and budget your marketing activities for the year ahead, I am pleased to present the CCCTA’s marketing plans being offered to our valued stakeholders. This summary is designed to help you select the options that are most suitable for your business’ target needs. You will continue to receive “marketing opportunity emails” presenting select offerings that become available during the year. This summary gives you an idea of what is planned and currently available. Please remember the following specially discounted options through BC’s Tourism Partners Program require the participation of only 2 stakeholders to bring them to fruition. I will continue to investigate new value opportunities that promote “new visitation” and “stay-cation” potential to our region. May I suggest you select your preferred choices and inform me ahead of time, so that we may assist you in your annual marketing cycle. Please do not hesitate to contact me for more info on any offering.
Click here for the Annual Marketing Opportunities Summary
LOCALS KNOW - Advertising Opportunity with the CTC
Here is a fantastic opportunity to advertise in premium Canwest newspapers at seriously reduced rates, thanks to a funding partnership with the Canadian Tourism Commission. The rates (enclosed within the first page of PDF attachment) are not including the special Tourism Partners Program funding. SCROLL down the PDF for CCCTA Partner Rates & Purchase Agreements for Vancouver Sun and Calgary Herald. REMEMBER, we only need minimum of 2 CCCTA stakeholders with any of the following to participate:
Materials Deadline: May 7th
Publication: June 12th
Media Kit and Purchase Agreements
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com), OR:
Linda Hellmann, Travel Advertising (604-605-2489 or lhellmann@png.canwest.com)
Multi-Media, Multi-Region Marketing Campaign
Radio – Newspaper – Web
All for only $351.50 p/month
As a CCCTA stakeholder, you have the opportunity to participate in one of the most comprehensive and extremely cost-effective Multi-Media, Multi-Region Marketing Campaigns that we have offered to date! The goal of the CCCTA is to provide as many marketing opportunities as possible that ALL stakeholders, regardless of scope and size, are able to participate in.
This diversified three month campaign (May – June – July) leads into the important summer tourism season and it has been designed with extended reach, effective results and cost efficiency in mind. It will also be trackable via on-line contesting whereby a consumer can win a video camera to record memories of their Cariboo Chilcotin Coast holiday.
You’ll receive marketing exposure in a variety of areas: Abbotsford, Chilliwack, Mission, Kamloops, Kelowna, Prince George, Surrey/North Delta and White Rock; with a targeted media mix of Radio, Newspaper and Web.
All this, for just $351.50 per month. Limited Sponsorship available!
Click here for the insertion contract including a sample radio ad (large file - 3MB)
Booking deadline: Extendet until April 30th, 2010
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Van Dop Arts & Cultural Guide to British Columbia
Your ad purchase includes
- 100,000 guides distributed to over 700 locations
- full colour web listing on www.art-bc.com
- events listed on www.art-bc.com Calendar of Events - promoted through Social Media: Twitter & Facebook
- personal box of guides to use for marketing
Booking deadline: April 12th, 2010
Click here for the 2009 Cariboo Chilcotin Coast section of the guide
Click here for the insertion contract
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Vue Weekly - Edmonton's "free" weekly newspaper
As Tourism BC stats show a growing number of rubber tire visitors
arriving to our region from the greater Edmonton area, I believe this
is a fantastic opportunity, and the timing is perfect, to reach out and
lure more summer holiday visitors from Northern Alberta. They are now
starting to look for holiday options and what better place than the
Cariboo Chilcotin Coast Region to forge their memorable staycations?
I have negotiated outstanding rates for this “Three Issue Deal”,
which places our ads in special adventure series feature issues in each
of April, May and June, all for one very low price! Other tourism
regions in BC are seeing great results from using VUE WEEKLY as a
marketing medium. Now, it’s our turn. But hurry, as participation is
limited to the first three stakeholders who commit to this current
marketing campaign.
Click here for complete details.
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Soar In-Flight Magazine with Pacific Coastal Airlines
Take your marketing efforts to new heights with SOAR MAGAZINE. Each issue stays in plane seat-backs for a two month period, providing you with excellent promotion at an extremely affordable cost, as we have negotiated ‘new lower rates' for CCCTA stakeholders. You could promote your business every month of the year, at a very affordable cost! Capture the attention of the flying public and entice them to visit YOU, in our spectacular Cariboo Chilcotin Coast Region.
Click here for complete details.
Booking deadline: Ongoing for June 2010 - February 2011, April/May Issue sold out
Contact: Linda Tesser (250-480-3236 or ltesser@wherevictoria.com)
Marketing Opportunity with Shaw Community Television
SHAW COMMUNITY TELEVISION stations continue to gain audience in large numbers, in many communities throughout western Canada, and are an extremely effective way to reach out to people.
Now is your chance to participate in an outstanding opportunity to market your business and region through a Cariboo Chilcotin Coast Tourism Marketing Plan airing on a variety of ‘out of region' Shaw Community stations throughout BC and Alberta. We have been able to negotiate, on behalf of our stakeholders, fantastic rates to allow even those with smaller marketing budgets to participate.
Click here for complete details.
Booking deadline: March 2010 Campaign: Sold Out, Future 2010 Monthly Campaigns: ongoing
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Weather Network Online
The Weather Network is ranked #1 News website in Canada
- Our Local Forecast City Page is the most popular section on our website
- Vancouver City Page has an average of over 2.2 million page views per month!
- FANTASTIC opportunity to capture thousands of visitors attention "during Olympic month"
Click Here for details.
Booking deadline: March 2010 Campaign: Sold Out, Future 2010 Monthly Campaigns: ongoing
Although Booking
deadline for the March campaign is Feb. 15th, you may submit a purchase
agreement "request" for a future months campaign. As with all of our Tourism BC
partnered marketing ventures, we only require participation of a minimum 2
stakeholders to continue with ongoing Weather Network Online
campaigns.
Contact: Brad McGuire (1-800-663-5885 or brad@landwithoutlimits.com)
Angler's Atlas
In 2010 Angler's Atlas is launching new email newsletter campaigns at the beginning of each month.
The 2010 program expands The Angler's Atlas into a truly national website.
We freely distribute our maps and content to anglers, which is why anglers join our service. These features include:
-
Featuring more than 90,000 of lakes across the country;
-
Introduction of NTS topographic maps for all lakes
-
Over 4,000 bathymetric maps (depth charts)
- More than 55,000 registered members to the website
Click Here to Download the Early Bird Poster
Click Here to Download the 2010 Rate Card
Booking deadline: ongoing, Early Bird deadline October 31, 2009
Contact: Sean Simmons (250-596-6277 or mail@anglersatlas.com)
Angling BC
The Web is the Way to Go!
These days the internet is where everyone goes to get their
information. Angling BC receives
over 600 000 visitors each year which translates in to over 16 Million hits on
our site. All our advertisers are no more than 2 - 3 clicks away from the home
page, making for easy navigation with consumers looking for information. Your ad
post is easily accessible to these consumers looking to plan their next
adventure, with you. Click here to
view AnglingBC.com
Click here for more information
Click here to download the insertion order
Booking deadline: ongoing
Contact: Steve Vandermey (604-520-7337 or
steve@getset.com)
Van Dop Arts & Cultural Guide to BC
The new guide will have a 6 page Arts & Culture Community feature for our region with Quesnel, Williams Lake, 100 Mile House, Lillooet, Wells, Barkerville and Bella Coola as featured communities. 100,000 Guides will be distributed at 800 locations.
All advertisers receive a FREE Web Listing on www.art-bc.com. Over 50,000 unique visitors access the new website annually, where participants' hyperlinked listings are featured.
Click here for more information
Click here to download insertion contract
Contact: Samantha Allen (1-888-981-9886 or artguide@art-bc.com)
Festivals and Events Funding Opportunity
The Cariboo Chilcotin Coast Tourism
Association (CCCTA) provides the opportunity to access the Tourism Partners
Program to help promote community Festivals and Events.
Click here for more information
Click here to download the application form
Booking deadline: ongoing
Contact: Shawna Hinsche (250-392-2226 or shawna@landwithoutlimits.com)
CCCTA Partnered Consumer Shows
Please be advised that the following list of shows has been prepared for
CCCTA stakeholders to participate in. The rates supplied represent a significant
cost savings adding value to stakeholders' marketing budgets.
Partnered
consumer shows include Home & Garden , RV, Sportsmen, Outdoor and Women's
Shows in BC, Alberta, Washington and Oregon.
Click for more information on CCCTA Partnered Consumer Shows -
2009-2010
Contact: Shawna Hinsche (250-392-2226 or shawna@landwithoutlimits.com)
