Stakeholdership Information

A 'Stakeholder' is an individual or group with an interest in the success of an organization in delivering intended results and maintaining the viability of the organization's products and services.

There are two categories of stakeholders: voting and non-voting

• Voting Stakeholder: A voting stakeholder is a stakeholder that has financially invested in at least one CCCTA program in the past 12 months. Voting stakeholders will be entitled to all the benefits of a regular stakeholder in addition to being entitled to attend and vote at meetings of the association. CCCTA programs are highly leveraged and entry level rates may begin with website participation starting at $95.00 per year. For the benefit of non-actively-marketing businesses wishing to maintain voting status, a special annual rate of $35 is available.
• Non-voting Stakeholder: As a non-voting stakeholder you will receive communications from the association such as newsletters, Council of Tourism Associations (COTA) alerts and program opportunities. You will be included in the association’s database of stakeholders and will be entitled to participate in CCCTA marketing initiatives. To be eligible for Tourism Partners Program rates your business must also meet the Tourism BC definition of a tourism business. Non-voting stakeholders will be entitled to attend meetings of the association but will not be entitled to vote.
• Associations and Governments: Tourism Associations, Chambers of Commerce, Industry Associations and Municipalities will be considered industry stakeholders and will be entitled to the same benefits as other stakeholders. Voting privileges will also be contingent on investment in initiatives of the association.

By removing the membership fee structure the association will accomplish two significant goals:

• The CCCTA will now be able to represent the broader base of the tourism industry of the region, while providing the consumer with a vastly greater range of product than was previously represented
• Participation in the Tourism Partner programs with Tourism BC will be available to all eligible tourism businesses within the region

To be considered a tourism industry stakeholder, your business must fit into one of the categories identified for stakeholders and meet the criteria that are set out by the association for that category.

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