Cariboo Chilcotin Coast Tourism Association
EQ Boot Camp
What can EQ do for you? This award-winning, proprietary tool is changing the way travel experiences are developed, marketed and sold in Canada. If you operate a small or large tourism-based enterprise, it promises to give you a serious advantage in the competitive global travel market. You can use the EQ tool to enrich your tourism product development, marketing and sales activities. Simply put, EQ can help transform a world of explorers into some of your best customers.
EQ Boot camp
Module One of the Signature Experience Collection Training Program
A free half-day workshop for small- to medium-sized enterprises
Tourism businesses know that the secret to being more profitable lies in reaching and selling their tourism experiences to the customer – the right customer.
You may already understand your customers in terms of where they live, what they like to do or their demographics. With the Explorer Quotient (EQ), you can add another, very powerful aspect to your knowledge of your customers – by understanding the travel attitudes and values that drive their planning and purchasing decisions. EQ brings it all together - helping tourism businesses build efficient marketing programs that really get their customers’ attention - making the most of precious promotional and product development dollars.
EQ Boot Camp is a 3 hour interactive workshop designed to help your business incorporate EQ into your existing business’ marketing approach, better aligning promotional messages and imagery as well as your product offer with targeted customers. It is delivered by one of CTC’s Authorized EQ Trainers – qualified to help you put EQ to work in your business.
Where: Central Cariboo Arts & Culture Society Building Williams Lake, BC
(the old Fire Hall on 4th Ave across from the Royal Bank)
When: February 15, 2012 - Wednesday
Time: 1:00 - 4:00 PM
How to register: Registration Form
EQ Authorized Trainer: Mary Mahon Jones
As an independent consultant specializing in tourism marketing, project management, product development, cultural tourism and advocacy, Mahon Jones understands the challenges facing tourism businesses and the complex economic, political and social environment in which they operate. Her background as an educator plus her experience as a CEO in both tourism and culture serve her well as one of the pioneers in the application and use of the Explorer Quotient market segmentation system, particularly as it applies to small and medium sized tourism operators across Canada.
Brought to you by the Canadian Tourism Commission in partnership with the Cariboo Chilcotin Coast Tourism Association
