Statement from CCCTA: Wildfire Impacts Businesses

July 14th, 2017, News

Fires affecting some but not all tourism businesses

July 14, 2017

On behalf of the tourism industry in the Cariboo Chilcotin Coast, I want to thank the fire crews, pilots, staff, volunteers, social agencies and all others who have come together to support the safety of our people and communities.

Our office and communities have received an overwhelming response from people and organizations across BC and Alberta wanting to lend a helping hand and it is greatly appreciated.

Wildfires are threatening several parts of the Cariboo Chilcotin Coast Tourism region, and we are working to assist those communities and businesses who are impacted.

We want you to also know that other areas of the Cariboo Chilcotin Coast region are welcoming guests where there are currently no wildfire threats. If you have a reservation, don’t be hesitant call your resort to find out if they are operating.

The Cariboo Chilcotin Coast Tourism Region is a large area!

Communities including Lillooet and the Bridge River Valley continue to have uninterrupted highway access from Vancouver on the beautiful Sea to Sky corridor through Whistler and Pemberton.  Please come for a glass of award-winning wine and a cultural experience in Lillooet, or explore the iconic South Chilcotin Mountains in Bridge River Valley. As well, the Great Bear Rainforest on BCs west coast is having an amazing summer and would be pleased to welcome you for some famous west coast hospitality. Barkerville Historic Town & Park in the interior continues to welcome guests for their regular programming.

We realize that some travellers had planned to visit areas in the impacted zones, and we are understand you are disappointed. We invite you back to visit those areas this fall or next year, because many are truly bucket-list destinations.

The tourism businesses will need your support, and to see future bookings coming in would be a great start.

While our office remains closed, the Cariboo Chilcotin Coast Tourism Association continues to work with tourism businesses throughout our region during these fires and through post-fire recovery.

I am extremely proud of the people we work with and the business owners in our region – they are resourceful, innovative and resilient.During these trying times they are rising above and beyond – providing outstanding levels of service and noble acts – from foregoing revenue to host stranded visitors on extended vacations to housing and feeding the work crews at all hours of the day.

While we are still under evacuation in some areas and under alert in others, we are working with governments to find out how many tourism businesses have been impacted by these fires.

We don’t have an estimate in terms of business loss or revenue loss at this time. It is too early to know. We are working with the provincial government to provide updates as we receive confirmations from our stakeholders.

Once the emergency is over and we are in recovery mode, we will be working closely with our government partners and Destination BC to ensure that travellers know that these communities will be open for business.


Amy Thacker, CEO

Cariboo Chilcotin Coast Tourism Association

Cariboo Chilcotin Coast Tourism Association is an industry-led not-for-profit Destination Management Organization that works collaboratively with stakeholders to develop and promote a responsible tourism industry in the Cariboo, Chilcotin and Central Coast of British Columbia. For more information about the Cariboo Chilcotin Coast tourism region, please visit:


Media contacts:

Amy Thacker, CEO

Cariboo Chilcotin Coast Tourism Association


Andre Kuerbis, Board Chair

Cariboo Chilcotin Coast Tourism Association

Cell: 250-217-6438