Statement from Cariboo Chilcotin Coast Tourism Association

July 21st, 2017, News

Fire impacts felt but not measured yet

July 21, 2017

As we complete the second week of significant impacts to the tourism industry as a result of fires, the Cariboo Chilcotin Coast Tourism Association board of directors acknowledges the wide-spread support of so many, both in our industry and as volunteers.

While wildfires continue to threaten several parts of the Cariboo Chilcotin Coast Tourism region, others, such as the Village of Cache Creek, saw residents return to their homes and businesses this week. The Trans-Canada Highway (Hwy1) is now open to regular traffic and the tourism businesses of Cache Creek and Ashcroft welcome you to show your support by booking a visit. In addition, authorities have opened Highway 97N from Cache Creek to Highway 24 and Highway 99 to Lillooet.

Cariboo Chilcotin Coast Tourism Association continues to work to assist those communities and businesses impacted by the wildfires, and those who remain open for business and are welcoming guests. If you have a reservation, don’t be hesitant; call your resort to find out if they are operating and ‘Know before you go’.

“Our office has heard from resorts at Quesnel Lake, in our world-renowned interior rainforest, that they are having a very ‘usual’ summer with exceptional wildlife viewing – but very few guests,” said Amy Thacker, CEO for Cariboo Chilcotin Coast Tourism Association. “Ranches and fishing resorts along the “Fishing Highway 24” and the Interlakes area have also reported few visitors but great days on the lakes and trails.” 

We realise that some travelers planned to visit areas in the impacted zones, and we understand the disappointment. We invite them back to visit those areas this fall or next year, because many are truly bucket-list destinations. The tourism businesses will continue to need support, and to see future bookings coming in would be a great start.

While much of our team is evacuated and our office remains closed, the Cariboo Chilcotin Coast Tourism Association continues to work with tourism businesses throughout our region to address any needs that arise.

As we begin planning for the future, we are working with government and partners to determine the extent of the tourism business impact due to wildfire. Our latest estimates indicate that approximately 436 tourism businesses are under an evacuation order or alert within our tourism region.

While we do not have an estimate in terms of business loss or revenue loss, we have begun to ask our businesses and communities to share that information, and are preparing for return to home for more of our communities and businesses.

As of July 21, 2017 (Source BC Wildfire Stats)

  • Total BC wildfires to-date: 718
  • Total BC area burned in HA to-date: 410,203
  • 16 wildfire areas of note in the Cariboo Chilcotin Coast (CCC)
  • Approximately 319,100 HA burned to-date in the CCC (78% of total provincial figure)
  • CCC area burned approximately 2.7% of total CCC region

Amy Thacker, CEO

Cariboo Chilcotin Coast Tourism Association

Cariboo Chilcotin Coast Tourism Association is an industry-led not-for-profit Destination Management Organization that works collaboratively with stakeholders to develop and promote a responsible tourism industry in the Cariboo, Chilcotin and Central Coast of British Columbia. For more information about the Cariboo Chilcotin Coast tourism region, please visit:

Media contacts:

Amy Thacker, CEO

Cariboo Chilcotin Coast Tourism Association


Andre Kuerbis, Board Chair

Cariboo Chilcotin Coast Tourism Association

Cell: 250-217-6438